Privacy policy
Last updated: May 22, 2026
This Privacy Policy describes how OxBlood ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from http://oxblood.in (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.
By using our services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access our Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other legal or operational reasons. Updates will be posted on this page with a revised "last updated" date.
What Personal Information We Collect
Information You Provide Directly:
- Contact details: name, address, phone number, and email
- Order information: billing/shipping address, payment confirmation, email, phone
- Account information (if applicable): username, password
- Customer support information: messages or details you share with us
Information Collected Automatically:
- Device and browser type, IP address, location (approximate), and how you interact with our Site
- This may involve the use of cookies, pixels (including Facebook Pixel), and similar technologies
Information from Third Parties:
- Shiprocket (for checkout, logistics, and shipping updates)
- PayU and Razorpay (for payment processing and fraud prevention)
- Advertising partners such as Meta (Facebook & Instagram)
How We Use Your Personal Information
We use the collected information for:
- Order Fulfillment & Services – to process orders, handle payments, ship products, and manage returns
- Customer Support – to respond to inquiries and resolve issues
- Marketing & Advertising – to send promotional messages and run targeted ads (via Meta/Facebook Pixel)
- Security & Fraud Prevention – to verify identity, prevent fraudulent transactions, and safeguard accounts
- Improving Services – to analyze site performance and enhance user experience
Cookies & Tracking
We use cookies and tracking technologies (including Facebook Pixel) to:
- Remember preferences and improve browsing experience
- Run analytics (traffic, performance, and engagement)
- Deliver relevant advertisements across Meta platforms
You may disable cookies through your browser settings, but some features of the site may not function properly.
How We Share Personal Information
We may share your information with:
- Service providers – e.g., Shiprocket for checkout, logistics, and shipping
- Payment processors – PayU and Razorpay for secure payments
- Advertising partners – Meta (Facebook, Instagram) for targeted ads
- Legal authorities – if required to comply with applicable law or to protect our rights
We do not sell or rent your personal information to third parties.
Data Retention
We retain your personal information as long as necessary to:
- Fulfill your orders
- Comply with legal, tax, or regulatory obligations
- Resolve disputes and enforce policies
Security of Your Information
We take reasonable measures to protect your personal data. However, no method of transmission or storage is 100% secure. Please do not share sensitive payment details (such as card information) via email or chat.
Your Rights & Choices
As an Indian customer, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your personal data
- Opt out of marketing communications at any time (via the "unsubscribe" link or by contacting us)
Children’s Data
Our Services are not directed to individuals under the age of 18. We do not knowingly collect data from children.
Contact Us
If you have any questions about this privacy policy or would like to exercise your rights, you may contact us at:
OxBlood
Email: support@oxblood.in
Address: Delhi Road, Meerut, Uttar Pradesh, 250002, India